Face Shape

If your face tends to be on the longer side or has an oval shape, it’s best to avoid pieces that have a shallow crown or are styled with a short brim. These hats will make your face appear even longer, as they tend to be positioned at the top of your hairline. Instead, try to find hats with wide brims and fitted crowns. These elements help create the illusion of width instead of length.

Think cowboy styles, sunhats and anything with a wide brim. While Rancher styles are particularly flattering for most face shapes, those with a longer face will get the most out of this style. 


The dipped crown ensures these hats are form fitting to the top of the head and the brim is 10cm wide, which allows the style to compliment the face without being too overbearing.

Just remember the most important thing of all – any hat worn with confidence will never go out of style.

Similar to the styling strategy used with round faces, those with diamond faces will want to look for hats that create the illusion of elongation and length. These types of hats typically feature medium-sized brims and a flicked edge that create more shape around the face. This can also be done by wearing your hats further back and at the base of your hairline (just before your forehead). A hat with a shallow crown will also do the trick. Try to avoid anything floppy, or hats that are typically worn across your forehead.

Those with round faces will want to look for hats that create the illusion of elongation and length. We suggest opting for hats with high crowns and brims that are flat or gently curved upward to add more dimension.

Caps, boater and fedora styles will become your new best accessory to compliment rounder face shapes as their structured design helps create angles that elongate the face.

With the natural blessing of structure and symmetry, square face shapes best suit styles with round crowns to create a softer balance with sharp facial features. Medium and long brim lengths add a another layer of softness and depth for square shapes.

Avoid structured hats such as rancher and fedora styles which can tend to over-accentuate square face shapes.

While wide-brimmed hats may work well for a long face, they don’t tend to do heart-shaped faces any favours. Not only can they make wider faces look, well, wider…  they amplify certain features like the jaw and cheekbones. Instead, look for a style that uses a short brim and set angles – such as a soft suede classic cap, baseball cap or something within the fedora family.

These styles help support a more narrow-looking jaw because their width doesn’t extend beyond the cheekbones. Hats with a shorter brim and less pronounced crown are ideal because they don’t overwhelm.