'Pacific' - 2024

A world of serenity and calm. Time spent under the golden sun. A retreat into your own personal peace. This is PACIFIC.

Featuring 12 new styles, the latest collection from Lack of Color celebrates earth-fuelled tones and natural beauty. From neutral straw styles for the ultimate in sun protection to beautiful woven textures – each piece invites light into every mood and moment.

The new Dolce Paloma hat features both a black and ivory cotton ribbon, creating two hats in one, while the Sunshine Rancher celebrates pops of colour with a bright yellow hue.

Making a statement with our bold red maya print, the new LOC cap and shore bucket bring the joy of each season to life. For something softer, the new wool fedora has been crafted in a beautiful chocolate brown and clean ivory – ready to become a forever staple in any wardrobe.

Shot on location by Jason Lee Parry at the mid-century modern Liljestrand House – this unforgettable home truly embodies the spirit of PACIFIC. An untouched beauty in the heart of Honolulu that invites those who visit to retreat to the peaceful surrounds and lose themselves in pure serenity.

The Inca Bucket - Wide
The Inca Bucket - Wide
$159.00 CAD
The Inca Bucket - Wide
The Inca Bucket - Wide
$159.00 CAD
The Inca Fedora
The Inca Fedora
$149.00 CAD
Holiday Bucket - Yellow Cord
Holiday Bucket - Yellow Cord
$79.00 CAD
Holiday Bucket - Yellow Cord
Holiday Bucket - Yellow Cord
$79.00 CAD
Desert Rose - Tan
Desert Rose - Tan
$139.00 CAD
Desert Rose - Tan
Desert Rose - Tan
$139.00 CAD
The Inca Bucket - Seashells
The Inca Bucket - Seashells
$119.00 CAD
The Inca Bucket - Seashells
The Inca Bucket - Seashells
$119.00 CAD
The Vista - Natural
The Vista - Natural
$119.00 CAD
The Palo Fedora - Brown
The Palo Fedora - Brown
$87.00 CAD
The Palo Fedora - Brown
The Palo Fedora - Brown
$87.00 CAD
The Palo Fedora - Ivory
The Palo Fedora - Ivory
$87.00 CAD
The Palo Fedora - Ivory
The Palo Fedora - Ivory
$87.00 CAD
Shore Bucket - Maya Red
Shore Bucket - Maya Red
$79.00 CAD
Shore Bucket - Maya Red
Shore Bucket - Maya Red
$79.00 CAD
The Inca Fedora
The Inca Fedora
$149.00 CAD
The LOC Cap - Red
The LOC Cap - Red
$55.00 CAD
The LOC Cap - Red
The LOC Cap - Red
$55.00 CAD
Sunshine Rancher
Sunshine Rancher
$119.00 CAD
Sunshine Rancher
Sunshine Rancher
$119.00 CAD

Model: Hannah Ferguson

Photographer: Jason Lee Parry

Hair and Makeup: Karina Moore

Styling: Tess Corvaia

Video: Rob Tilbury

From The Story

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